Usha Martin is one of the world’s leading manufacturers of wire rope. With over six decades of experience, Usha Martin have established themselves as a globally recognised multi-unit and multi-product organisation through consistent delivery of superior quality products and services. Rajeev Jhawar Usha Martin, the son of Brij Jhawar, is the managing director of Usha Martin Limited.
The vision of Usha Martin Limited is to be the global leader of the wire rope industry by delivering customer delight, adopting modern technology and ensuring sustainable, inclusive growth for all of its stakeholders. Usha Martin possesses six manufacturing facilities located in Ranchi, Hoshiarpur, Silvassa, Dubai, Bangkok and the United Kingdom, which produce one of the widest range of wire ropes in the world.
Demand for Usha Martin’s wire rope has been fairly decent in international markets. Products of UML are globally marketed in six continents and 50% of our revenue is derived from international sales. UML has built a strong worldwide network of capabilities to cater to global markets. However, the domestic demand across various sectors has been very low due to the lockdown in the wake of the Covid-19 pandemic, Managing Director of UML, Rajeev Jhawar said. The reverse migration of labourers had affected industries such as construction, particularly in the western and northern regions of the country. This impacted the demand for wire rope.
Rajeev Jhawar Usha Martin expects that the domestic demand for their products, particularly in the construction and auto sectors will start picking up after the monsoon season. “The various measures announced by the Central government to boost the economy are likely to start yielding results post-monsoon”, he said. He also forecasts his views on the various stimulus measures taken by the government to enhance the growth of the economy. Rajeev Jhawar stated that with steady infrastructure spending by the government, speciality products used in construction and infrastructural sector may be growth drivers for the company in the years to come.
UML’s wire rope business manufactures wire, strands, LRPC and wire ropes, which cater to various industries, including steel, infrastructure, construction and auto. “The demand from construction, auto and oil sectors is down. Our plant is currently operating at 50-55 per cent of the installed capacity”, Rajeev Jhawar said. Talking about export demand of Usha Martin, Rajeev Jhawar commended that “the export demand is, however, good and the rupee depreciation is supporting us”. This can conclude that the international business of Usha Martin is fairly decent in these pandemic times.